James Ferree is an entrepreneur and event promoter recognized as a leading force in the collectibles industry. As the founder of Sports Wax Promotions, he operates the largest collectibles show platform in the Carolinas and has grown it into one of the largest in the country. His events regularly feature 500–600+ vendor tables and span over 70,000 square feet, creating large-scale marketplaces that attract collectors, dealers, and buyers from across the nation.

 

Ferree’s shows are defined by their scale, energy, and buying power. With strong vendor demand—evident through premium placement opportunities—and consistent attendance from serious collectors, his events facilitate hundreds of thousands of dollars in transactions over the course of a single weekend. Appearances from major names such as Dennis Rodman, William Shatner, and Allen Iverson further position his shows as premier destinations within the sports, Pokémon, and pop culture collecting world.

 

The platform’s growth has also attracted corporate sponsorship aligned within the hobby, providing brand partners with direct access to an engaged and highly active collector audience. This alignment reinforces Sports Wax Promotions as not just an event company, but a scalable marketing and marketplace platform within the collectibles industry.

 

What separates Ferree is his focus on execution and mindset. He builds events with intention—prioritizing real buyer activity, vendor success, and long-term brand growth over short-term hype. Outside of business, he actively mentors and coaches young athletes, instilling discipline, accountability, and mental toughness.

 

Deeply committed to both family and legacy, Ferree integrates his family into his business operations while continuing to expand across multiple ventures. With a relentless focus on growth and performance, he is building more than events—he is building a nationally recognized platform within the collectibles space.